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10K Strong
Step 1: Record a video of you making a snow angel and here are options on what to say in the video:
Option 1:
“Hi, this snow angel is for Sophie — and for anyone we’ve loved and lost.
I’m tagging 10 friends for 10K Strong to support mental health and remind everyone: you are not alone.”
Option 2:
“I’m making this snow angel for Sophie, and for anyone we carry with us even when they’re gone.
I’m tagging 10 friends for 10K Strong to help support mental health.
One angel. One moment. One message: you are not alone.”
Option 3 (challenge format):
“Snow angel for Sophie 🤍
I’m tagging 10 friends for 10K Strong to help raise awareness for mental health.
Your turn — make an angel and pass it on. You are not alone.”
Option 4 (do your own!):
We LOVE your creativity – make your own script using a few examples above and be fun and unique.
Example: Sophie’s sister Rachel’s video for this campaign (this video will be the first video to lead off the campaign on Thursday).
Step 2: Create your own post for Instagram / Facebook or use our sample post below (feel free to be creative and change this).
Post Content:
Snow Angel for Sophie 🤍🕊️
I’m making a snow angel for Sophie—and for everyone I’ve loved and lost—because I support mental health and believe these conversations matter.
I’m tagging and challenging 10 friends to share their own video for 10K Strong to help us reach our goal, keep the conversation going, and remind everyone that it’s okay to not be okay.
One angel. One moment. One message: “you are not alone“.
Help support Sophie’s Squad: sophiessquad.org/10k
#SnowAngelChallenge
#ForSophie
#YouAreNotAlone
#MentalHealthMatters
#10kStrong